The pretense of UW’s Varsity Collective

Dave Cieslewicz
Wed, 08 Feb 2023 22:00:00 -0000

Badger boosters have started the Varsity Collective to help student athletes reap benefits from their name, image and likeness, but why the pretense? Why not just put together lucrative deals to lure the best players to the UW and be honest about it?